Omani automotive brand MAYS has unveiled The Jewel, a seven-seat hybrid vehicle featuring an innovative emotional AI system designed to interpret driversβ facial expressions and voice tones to identify signs of stress and fatigue. Launched in Muscat on 27 October 2026, the vehicleβs AI is designed to respond through conversation, music and cabin adjustments, while suggesting breaks when driver fatigue is detected. The system is reported to support Arabic as its primary language, alongside English. The launch also highlights MAYSβs international ambitions, with announced agreements involving Uzbekistan, Italy and Bahrain. The development represents an exciting milestone for Omanβs automotive and technology ecosystem, showcasing the countryβs growing ambition to develop homegrown innovation and compete in international markets. As the technology moves forward, its real-world performance, vehicle specifications and data-privacy safeguards will be important areas to watch.
