𝐎𝐦𝐚𝐧’𝐬 𝐑𝐨𝐮𝐰𝐚𝐣 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐬 𝐘𝐨𝐮𝐧𝐠 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐌𝐚𝐫𝐤𝐞𝐭-𝐑𝐞𝐚𝐝𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬

Oman is strengthening its focus on youth entrepreneurship and small business development through the “Rouwaj” programme, organised by the Youth Centre in partnership with Sohar Port and Free Zone.

The programme, which concluded in Suhar, benefited 100 young men and women aged 20–34 from Al Batinah North Governorate. It focused on transforming ideas and youth products into sustainable projects capable of competing and growing in the market.

Participants received practical training covering product development, market analysis, marketing, pricing, negotiation, brand identity, visual marketing, social media business management and financial management.

Initiatives such as Rouwaj can play an important role in creating a stronger pipeline of Omani entrepreneurs, innovative SMEs and future businesses, supporting economic diversification and youth participation in Oman’s growing private sector.