𝐎𝐦𝐚𝐧’𝐬 𝐒𝐏𝐅 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐒𝐦𝐚𝐫𝐭 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐂𝐞𝐧𝐭𝐫𝐞

Oman’s Social Protection Fund (SPF) has launched a new Smart Contact Centre designed to provide beneficiaries with faster, easier and more integrated access to information, guidance and support through multiple communication channels. The initiative brings different digital and communication tools together in one platform, reducing the need for beneficiaries to navigate multiple service points. SPF has also introduced Musaed, a virtual assistant designed to help users access services and find relevant information more efficiently. The launch reflects SPF’s wider focus on improving customer experience through technology, integrated services and more responsive digital support as Oman continues to advance its digital transformation agenda