Access to convenient financing is an important part of enabling consumer choice and supporting Omanโs evolving financial-services market. INMA, the SME Development Fund, has launched two new retail-finance brands: Masaar for vehicle finance and Mazaya for consumer finance. Masaar covers new and pre-owned vehicles, while Mazaya supports personal needs including electronics, furniture, jewellery, healthcare and travel. Both offerings include Islamic finance options, giving customers greater choice. Through its collaboration with Digital Mall, INMA is also bringing product discovery and financing together in a single digital journey, allowing customers to browse vehicles and consumer products online and explore available finance options. This expansion marks a new phase for INMA, extending its experience in supporting Omanโs SME ecosystem into retail finance while responding to demand for simpler, more convenient and technology-enabled financial services.
