𝐌𝐮𝐭𝐭𝐫𝐚𝐡 𝐂𝐚𝐛𝐥𝐞 𝐂𝐚𝐫 𝐎𝐩𝐞𝐧𝐬 𝐒𝐌𝐄 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬

Oman’s tourism development agenda is creating opportunities for local enterprises to participate directly in new visitor experiences. The Authority for Small and Medium Enterprises Development (ASMED) is exploring investment opportunities for SMEs and Omani artisans connected to the Muttrah cable car project, with a focus on businesses that can complement the attraction and enhance its wider tourism offering. Potential areas include tourism services, retail outlets, food and beverage operations, and the promotion of traditional Omani handicrafts. For local entrepreneurs, these opportunities could provide new channels to showcase products, reach visitors and build sustainable revenue streams. The cable car is expected to strengthen Muttrah’s appeal by complementing its historic souq, waterfront and cultural landmarks, potentially generating wider benefits for nearby hospitality and service businesses. Connecting SMEs with tourism-led investment can help expand local value creation, support entrepreneurship and ensure that Omani businesses share in the benefits of the country’s growing visitor economy.