Oman is investing in its next generation of technology professionals through Masar, a nine-month digital skills development initiative launched by the Oman Tax Authority in collaboration with Introduct Academy. The programme aims to train 85 Omani graduates through a combination of technical education, practical assignments and workplace experience, preparing them for the growing demands of the digital economy. With 1,557 applications received, the initiative reflects strong interest among young Omanis in specialised technology careers. Its training areas include business analysis, digital project management, front-end and back-end software development, quality assurance, systems testing and DevOps. The programme follows three stages: foundational technical and professional development, simulated project assignments, and workplace exposure through on-the-job training and mentoring. Importantly, Masar is aligned with the Tax Authorityโs wider digital transformation projects, including the Rafid tax administration system, e-invoicing, digital infrastructure development and the adoption of artificial intelligence. By connecting training with real operational requirements, the initiative aims to strengthen local expertise, support knowledge transfer and reduce dependence on external technology providers. This is a meaningful step towards building a skilled Omani digital workforce and advancing the objectives of Oman Vision 2040.