𝐀𝐩𝐩𝐥𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐀𝐩𝐩 𝐃𝐚𝐭𝐚 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐑𝐮𝐥𝐞𝐬 𝐅𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐆𝐞𝐫𝐦𝐚𝐧 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫 𝐏𝐫𝐞𝐬𝐬𝐮𝐫𝐞

Apple is changing the way app developers obtain user consent for personalised advertising and data tracking, following pressure from Germany’s competition regulator, the Bundeskartellamt, according to Reuters.

The change affects Apple’s App Store privacy rules, particularly how developers can seek permission to use user data for targeted advertising.

The German regulator had raised concerns that Apple’s existing framework could place third-party developers at a disadvantage compared with Apple’s own services.

Apple’s revised approach is expected to give developers greater flexibility in obtaining user consent, while maintaining requirements around transparency and user choice.

The development highlights the growing regulatory scrutiny facing major technology platforms as governments seek to balance digital competition, privacy and consumer choice.

For the wider technology industry, the case is another reminder that app-store policies and data governance are becoming increasingly important business issues.